Straight Up™ Volumizing Peptide Mascara

This formula is not waterproof. However, thanks to our Tri-locking system, Straight Up™ Mascara stays in place without smudging or flaking.

Containing 3 unique binding ingredients - 2 waxes and a starch - this trio of natural ingredients wraps around the lash to deliver smudge-free, flake-free longwear. The ingredients include Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Zea Mays (Corn) Starch (non-GMO).

The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using RMS Ultimate Makeup Remover Wipes to easily remove mascara. Gently wipe face with unfolded towelette, and remove all traces of even the thickest eye makeup. Follow with your normal facial cleanser. We also recommend using our Raw Coconut Cream which can be used as a makeup remover or cleanser. Apply a minimal amount of product to the face and work gently into the skin and lashes. Remove with water and a soft cloth.

Based on the formula and testing performed, the product can be used for 6 months after opening (PAO). However the FDA recommends replacing mascara every 3 months. For more information, visit: https://www.fda.gov/cosmetics/resources-consumers-cosmetics/cosmetics-safety-qa-shelf-life

To avoid clumping, we recommend removing any excess mascara from the wand before application. Slide brush out and scrape mascara back into the tube. This will ensure a dryer brush so you can build with light layers without weighing lashes down or causing clumpiness.