Always from sunflowers. Never any GMOs.

Vitamin E is kind of a skincare superpower. It’s an ultra-potent antioxidant, meaning it scavenges and neutralizes those loose electrons  (also known as free radicals) that are hovering around you, waiting for their opportunity to cause some damage to your cells. Vitamin E prevents more free radicals from being produced. It hydrates the skin, calms it, and it even protects against UV-induced skin photo damage. 

Talk about a multitasker. Vitamin E not only does all of the above, it’s even shown to reduce under-eye circles—which makes this an ideal beauty ingredient for aging skin, or skin that’s had a little too much fun in the sun.

Vitamin E comes in eight different forms.

You’ve got your tocopherol class, and your tocotrienols class. Each class includes an alpha, beta, gamma, and delta. But the one your skin can absorb is alpha-tocopherol, so that’s the one you want to look for on a beauty product label. And our founder Rose-Marie Swift loves that form of Vitamin E as much as your skin does. “It’s just an all-around superhero ingredient,” she says. “Dermatologists have been using Vitamin E in skin care for over 50 years. It’s a marvelous antioxidant. It’s an anti-inflammatory agent. It has and solar-protective properties. Researchers are even looking into its ability to improve wrinkles.Vitamin E kind of does it all.” 

Those are a few reasons why you’ll find Vitamin E on so many RMS Beauty product ingredient lists. But unlike many manufacturers, Rose Marie is adamant about using Vitamin E from sunflowers—the only non-GMO source currently available.

“There are no genetically modified ingredients in RMS Beauty products, period,” says Rose-Marie. “That means no alteration to the structure or characteristics of any genes in any of our ingredients. Sure, GMO ingredients may improve shelf-life, for example. But I know from personal experience how economizing that way can compromise our overall health.“ Sunflowers are plentiful and sustainable, and they offer us a safe alternative to soy based vitamin E, which at the moment anyway, is only available in GMO form.

Rose-Marie’s insider tip: take vitamin E as a daily supplement as well—to maximize its protective power in your skin. And look for opportunities to add vitamin E-rich foods to your diet—like sunflower seeds, almonds, hazelnuts, spinach and avocados.