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Watch our clean beauty in action.
Naturally derived candelilla wax, carnauba wax, and non-GMO corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.
Originating from the Camellia Sinensis plant, this detoxifying and potent antioxidant helps to protect against free radicals.
Helps to strengthen, redensify, and nourish for healthier-looking, fortified lashes.
Step into the artist chair from the comfort of your home with our personalized product recommendations.
Overall rating: 4.433167 / 5 from 1803 reviews.
Straight Up™ Volumizing Peptide Mascara is praised for its clean, nourishing ingredients, easy application, and long-lasting effect. Customers appreciate its ability to enhance lash volume and length without clumping or flaking, and it provides a natural look with a deep black color that stays on without smudging.
Review topics: ["size","irritation","volume","fit","fragrance","color","weight","problem","skin","design","results","scent","quality","feels","packaging","price","texture","look","eyes","works","formula","ingredients","coverage","shipping","length","beauty","consistency","difference","shade","face"].
"This mascara is delightful surprise. All mascaras, and I mean all of them, smudge and leave “raccoon eyes“ on my lower lid. This one actually does not! It makes my lashes look longer, and with Rosemary’s video suggesting concentrating mascara at the root of your lashes to make them look fuller, that really cinches it, into a perfect mascara experience😊"
"I am very particular about mascara. I wear glasses and want something that will shine through. The Peptide mascara is so volumizing. Its absolute quality! It give me the perfect amount of length and volume. I do wish it came in other colors, especially brown."
"For me, this mascara is best at 2 coats. I find that if I try to keep building I get gloppy lashes. I don’t have amazing lashes naturally. They are thin and barely colored. But they are fairly long and evenly distributed. It may work better for different lash types (like any hair product). That being said it wears well, removes fully, does not irritate, has a more natural look, and I love travel sizes because fresh mascara is a must!"
"I want to love it because I love all RMS products, but it just doesn't work well for me. The first few applications are fine, but after that it turns messy and not easy to apply for me. Once it is on, it seems to wear pretty well without flaking. Though in the Florida heat, it does sometime smudge."
"This mascara gets 5 stars from me! As a contact wearer, I am always looking for a clean mascara that is easy to remove and causes no irritation to my eyes all well making my lashes look full, and healthy. This mascara checks all of these boxes!"
"I love this body oil and how it turns my shoulders a golden glistening color. I love how it isn't greasy at all. And best of all, it's good and clean for my body!"
"“I bought this mascara because I didn’t want something with a very strong hold for everyday use. I wanted a mascara that felt light on my lashes and was easy to remove in the evening. It definitely delivers on that. It feels very light, comes off incredibly easily compared to any other mascara I’ve used, and I don’t lose any lashes while removing it, which I really appreciate. The formula can transfer a little onto my upper eyelids during application if I’m not careful, but I’ve already found a way of applying it carefully that works well for me. I wouldn’t say it adds a lot of volume, and the definition is fairly natural, but overall I’m very happy with it because it feels so gentle on my lashes. For an everyday mascara that is easy to wear and remove, it’s exactly what I was looking for. ”"
"This is the only mascara i’ve found that doesn’t irritate my eyes. All others i’ve tried, i’ll forget I’m even wearing any & i’ll start rubbing my itchy eyes. Not only does it lengthen & volumize my lashes, but after a couple of minutes, my lashes are lifted, as if i’d used an eyelash curler."
"I absolutely love the dramatic results this mascara gives. Makes my lashes look so voluminous and so long. No smudging or flaking on my oily skin and last until I remove it after 12-16 hours of wear. I love the pine cone brush."
"I really love this. I tried Rose-Maries tips, but I've never been great at curling my lashes. I have a tip for you. I use a lash brush before and after each application. It detangles your lashes. One day I accepted forgot to curly one side but still did 2 coats I liked the non-curled 1 better. I'm not sure if it's the brushing or the mascara, but the ends of my lashes are very feathery and light. Didn't flake nor lose volume."
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