Straight Up™ Volumizing Peptide Mascara

This formula is not waterproof. However, thanks to our Tri-locking system, Straight Up™ Mascara stays in place without smudging or flaking.

Containing 3 unique binding ingredients - 2 waxes and a starch - this trio of natural ingredients wraps around the lash to deliver smudge-free, flake-free longwear. The ingredients include Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Zea Mays (Corn) Starch (non-GMO).

The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using our Coconut Clean Cleansing Balm which can be used as a makeup remover and cleanser to easily remove mascara. Scoop out the balm with the included spatula and warm between palms. Using fingertips, apply to dry skin and lashes with eyes closed and gently massage until the balm has transformed into an oil. Wet hands and continue massaging in circular motions until the oil emulsifies into a milky lather. Rinse with warm water or wipe off with a damp washcloth. (Avoid direct contact with eyes; if contact occurs, rinse thoroughly with water.)

Based on the formula and testing performed, the product can be used for 6 months after opening (PAO). However the FDA recommends replacing mascara every 3 months. For more information, visit: https://www.fda.gov/cosmetics/resources-consumers-cosmetics/cosmetics-safety-qa-shelf-life

To avoid clumping, we recommend removing any excess mascara from the wand before application. Slide brush out and scrape mascara back into the tube. This will ensure a dryer brush so you can build with light layers without weighing lashes down or causing clumpiness.