The Ultimate Guide: Gel Cleansers vs. Balm Cleansers

When it comes to cleansing your face, the type of cleanser you choose can make a world of difference in your skincare routine. With the launch of our two new cleansers: Kakadu Clean Cleansing Gel and Coconut Clean Cleansing Balm, it’s the perfect time to break down the key differences between gel and balm cleansers, answer common questions, and help you find the perfect match for your skin.

As our Founder and Master Makeup Artist Rose-Marie Swift explains, “People get so attached to their cleansers. What they don’t realize is that switching it up is better for their skin. That’s why we made you two. We wanted to create nutrient-rich cleansers that meet our customer’s unique needs—both designed to remove makeup and excess buildup without stripping away the natural microbiome of the skin.”

In this guide, we’ll explore the differences between gel and balm cleansers, when to use each, and which skin types benefit the most from these products.

What Is a Gel Cleanser?

Gel cleansers are lightweight, water-based products that typically create a gentle foam when mixed with water. They are often formulated to deeply clean pores and remove impurities like excess oil, sweat, and makeup.

Benefits of Gel Cleansers:

Effective at removing dirt and impurities
Helps control oil and shine
Provides a refreshing and lightweight cleansing experience
Ideal for balancing and soothing the skin without stripping its natural oils

Kakadu Clean Cleansing Gel: This elegant, foaming gel-based cleanser is powered by naturally derived surfactants from apple and Brazilian babassu oil. It purifies and balances without stripping the skin barrier. Key ingredients like Wild Mint Leaf Extract clarify and soothe, while antioxidant-rich Kakadu Plum Extract protects and brightens the complexion.

Rose-Marie Swift shares, “We formulated the Kakadu Clean Cleansing Gel to give your skin a deep clean while nourishing it with powerful antioxidants. It’s perfect for anyone looking for a refreshed, radiant complexion.”

What Is a Balm Cleanser?

Balm cleansers are rich, oil-based products that have a thick, luxurious texture. They typically melt into the skin and transform into a silky oil when applied, dissolving stubborn makeup, SPF, and impurities.

Benefits of Balm Cleansers:

Deeply hydrates and nourishes the skin
Gently removes even long-wear makeup and sunscreen
Maintains the skin’s moisture barrier
Ideal for sensitive or dry skin types

Coconut Clean Cleansing Balm: This ultra-nourishing balm-to-oil cleanser effortlessly removes stubborn makeup and surface impurities. It transforms into a luxurious cleansing oil that emulsifies into a milky lather when activated by water. The formula is enriched with Organic Coconut Oil, meticulously extracted using a cold centrifuge method to preserve its unique nutrient profile, as well as Kakadu Plum Seed Oil to plump and brighten the skin.

Rose-Marie Swift notes, “The Coconut Clean Cleansing Balm is such an indulgent experience. It’s like a treat for your skin at the end of the day—leaving it soft, clean, and conditioned, never greasy.”

When to Use Gel and Balm Cleansers

Understanding when to use a gel cleanser versus a balm cleanser can help you get the most out of your skincare routine.

Gel Cleanser:

Morning Routine: Refresh your skin and remove overnight oils.
Post-Workout: Perfect for cleansing away sweat and impurities after exercise.
Oily or Combination Skin Days: Helps balance excess oil and reduce shine.

Balm Cleanser:

Evening Routine: Ideal as the first step to remove makeup, sunscreen, and daily buildup.
Cold or Dry Weather: Provides extra hydration and nourishment during harsh weather.
Sensitive or Dry Skin Days: Gentle enough to maintain the skin’s moisture balance.

Can You Use Both? The Double Cleanse Method

Yes! In fact, combining both gel and balm cleansers for a double cleanse can give you the best of both worlds.

How to Double Cleanse:

Step 1: Start with the Coconut Clean Cleansing Balm to break down makeup, sunscreen, and impurities.
Step 2: Follow with the Kakadu Clean Cleansing Gel to dissolve any remaining impurities and refresh the skin.

This double cleanse ritual ensures a thorough clean without compromising your skin’s health.

What Skin Types Should Use Gel Cleansers?

Gel Cleansers:

Best for oily, combination, or acne-prone skin
Beneficial for anyone seeking a light, refreshing cleanse
Great for those living in humid climates

What Skin Types Should Use Balm Cleansers?

Balm Cleansers:

Best for dry, sensitive, or mature skin
Ideal for those who wear heavy makeup or SPF
Great for colder climates where skin tends to be drier

Dermatologist Insights on Gel vs. Balm Cleansers

Dermatologists often recommend choosing a cleanser based on your skin’s current needs rather than sticking to just one formula.

Dr. Carmin Castilla, a board-certified dermatologist in New York, emphasized to Byrdie about the benefits of cleansing balms: “Cleansing balms are cleansers that use oils and emollients to remove dirt, makeup, and buildup from the day without harsh scrubbing. They can cleanse without stripping the skin of its natural oils and damaging your skin barrier.” As for gel cleansers, Dr. Rachel Nazarian, a board-certified dermatologist based in New York told Allure, "Gel cleansers are excellent for oily and acne-prone skin because they provide a refreshing cleanse without adding extra moisture. They help to clear pores and manage oil production, making them ideal for people with greasy or combination skin."

Finding Your Perfect Cleanse

Choosing between a gel and balm cleanser doesn’t have to be complicated. By understanding the unique benefits of each and listening to your skin’s needs, you can achieve a cleaner, healthier complexion.

Coconut Clean Cleansing Balm and Kakadu Clean Cleansing Gel were designed to offer the perfect match for every skin type and routine. Whether you opt for one or embrace the double cleanse method, your skin will thank you.

As Rose-Marie Swift says, “Clean skin is the foundation of beauty. We created these cleansers to elevate your skincare ritual with effective, nourishing ingredients. It’s time to wash the day away—beautifully.”