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Contouring is a favorite go-to for professional makeup artists for sculpting cheekbones, fading a...

It’s winter, and skin usually behaves differently than it does in the summer. Drier, colder clima...

Brontouring—it’s contouring’s soft, sunkissed sister. When contouring, a dark, cool shade is used...

At RMS Beauty, we love a good makeup tutorial, but we also understand that the first few times yo...

To contour or not to contour: that might be your question, especially if you’ve seen enough makeu...

Foundation can go one of two ways: expertly applied or woefully wrong.  A tool that can help even...

Cream, liquid, powder, and gel foundations are all ways you can apply makeup coverage to your ski...

Nothing is worse than applying your foundation in the morning only to have it slide off your skin...

Can’t decide whether cream blush or powder blush is best for you? That’s understandable. With so ...

Can her signature look get any cooler? Rose Marie Swift’s signature red lip isn’t going anywhere...

Always from sunflowers. Never any GMOs. Vitamin E is kind of a skincare superpower. It’s an ultr...

Even the most seasoned professionals can get it wrong when choosing eye makeup products. Use too ...

Everyone wants a sunkissed look, especially in the warmer summer months. What we don’t want is sk...

You use it faithfully every day, but when was the last time you actually cleaned your favorite ma...

If it’s going to happen, it’s going to happen when you have on a crisp, white shirt, are headed t...

Meet The Foundation That Does It All—And Find Your Perfect Match. Four years in the making, ReEvo...

It’s 2022 — if you’re still using the concealer you wore ten years ago, it’s time for an upgrade....

In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.

A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.

Most of us start wearing blush in our teens, but learning how to wear blush properly can still be...

It’s the makeup product we’ve been using for decades, along with lipgloss and mascara. Foundation...

Trying to navigate the organic, cruelty-free skincare world can be a challenge. For starters, pra...

Who doesn’t love a great, new lippy? From balms to glosses, stains to sticks, we are obsessed wit...

You can watch all the real techniques for makeup application on YouTube, but if you don’t have th...

We’ve come a long way from the compact and puff. Powder-formulated makeup has evolved so that eve...

You wanted a powder to help your makeup look polished, but you ended up with a cake-like consiste...

Ever wonder why you spend twenty minutes applying your makeup only to have it slide off your face...

Remember your very first experience with blush? It was probably with a powdered product that bel...

At some point, we all feel it-the need for a change. Life is intense, and even though we’re all ...

When you find a cheek color that you love, it can be hard to try something new. However, if you’...

Having skin that doesn’t seem to play by the rules can be frustrating, especially if you feel li...

Everyone wants skin that looks healthy, but many of us aren’t necessarily taking steps to get he...

Spending precious minutes in front of the mirror obsessing over the tiny creases and folds that ...

You don’t have to be a makeup artist to properly apply your foundation. If you struggle to get y...

Everyone you know is using a beauty blender, but you’re late to the party. It’s okay. Change is ...

Both foundation and concealer help perfect our skin tone, cover blemishes, and create a flawless ...

Let’s face it; eyeshadow can be hard to apply properly. Even after watching countless tutorials, ...